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The present name of the village is taken from the saint to whom the church is dedicated.

It is highly probable that the actual dedication is to St. Florent who is commemorated at the Abbey of St. Florent in Saumur in the Loire valley, an area with which the de Valence Earls had connection.

C.J. Burns says it should be noted that, "a brother of Arnulph de Montgomery, Norman conqueror of South Pembrokeshire, was 'Robert of Poitu' " (Poitu is in the Loire).

Ref: THOMAS, Owen. St. Florence : hidden heritage. Narberth : SPARC, 1994